Ecommerce Strategist

Scope of Work for Ecommerce Strategist

The specific scope of work for an Ecommerce Strategist can vary depending on the organization, industry, and project needs. However, some general responsibilities and potential activities typically fall under this role:

Strategy & Planning:

• Conduct market research and competitor analysis to understand industry trends, customer behavior, and competitive landscape.

• Develop and implement comprehensive ecommerce strategies aligned with overall business goals.

• Define target audience segments and develop buyer personas.

• Create customer journey maps to identify pain points and opportunities for improvement.

• Develop and maintain a roadmap for website optimization, marketing campaigns, and technology integrations.

• Stay updated on new ecommerce trends and technologies and recommend their implementation.

Website & User Experience (UX):

• Analyze website performance and identify areas for improvement.

• Collaborate with web developers and designers to optimize website user experience (UX) and conversion rates.

• Recommend and implement A/B testing to optimize product pages, checkout process, and other critical elements.

• Ensure website compliance with accessibility standards and best practices.

Marketing & Promotion:

• Develop and manage paid advertising campaigns (PPC, social media advertising, etc.).

• Develop and implement organic search engine optimization (SEO) strategies.

• Develop and manage content marketing strategies (blog articles, social media content, etc.).

• Manage email marketing campaigns and newsletters.

• Collaborate with public relations and influencer marketing efforts.

• Track and analyze marketing campaign performance and recommend adjustments.

Data & Analytics:

• Collect and analyze data on website traffic, customer behavior, and sales performance.

• Develop and utilize key performance indicators (KPIs) to measure success.

• Identify trends and insights from data to inform strategic decisions.

• Communicate data findings and recommendations to stakeholders.

Project Management:

• Manage and prioritize tasks and projects related to ecommerce strategy.

• Work cross-functionally with other departments such as marketing, sales, IT, and operations.

• Track project progress and report on results to stakeholders.

• Identify and manage risks associated with ecommerce initiatives.

Additional Responsibilities:

• Stay up-to-date on the latest ecommerce trends and technologies.

• Develop and maintain strong relationships with key partners and vendors.

• Present findings and recommendations to stakeholders.

• Develop and maintain internal documentation and communication plans.

Please note: This is not an exhaustive list, and the specific scope of work will vary depending on the individual company and project needs. It is important to clearly define the expectations and responsibilities for the Ecommerce Strategist role in a job description or project agreement.

SEO SEARCH ENGINE OPTIMIZATION STRATEGIST